Sunderland Kit Archive
Every Sunderland kit we have on record — rate your favourites with the stars on each card, and the fans' top-rated kits rise to the top.
All Kits
illustration2020-21
JonasBR / CC BY-SA 4.0 (Wikimedia Commons)
illustration2020-21
JonasBR / CC BY-SA 4.0 (Wikimedia Commons)
illustration2019-20
JonasBR / CC BY-SA 4.0 (Wikimedia Commons)
illustration2019-20
Bruno-ban / CC BY-SA 4.0 (Wikimedia Commons)
illustration2018-19
JonasBR / CC BY-SA 4.0 (Wikimedia Commons)
illustration2018-19
JonasBR / CC BY-SA 4.0 (Wikimedia Commons)
illustration2017-18
Mateo sou / CC BY-SA 4.0 (Wikimedia Commons)
illustration2017-18
JonasBR / CC BY-SA 4.0 (Wikimedia Commons)
illustration2017-18
Eduardo Stosick / CC BY-SA 4.0 (Wikimedia Commons)
illustration2017-18
JonasBR / CC BY-SA 4.0 (Wikimedia Commons)
illustration2016-17
Jonas Faccio / CC BY-SA 4.0 (Wikimedia Commons)
illustration2016-17
Jonas Faccio / CC BY-SA 4.0 (Wikimedia Commons)
illustration2015-16
Jonas Faccio / CC BY-SA 4.0 (Wikimedia Commons)
illustration2013-14
Zotteteen1 / CC BY-SA 3.0 (Wikimedia Commons)
illustration2013-14
Bruno-ban / CC BY-SA 4.0 (Wikimedia Commons)
illustration2012-13
Bruno-ban / CC0 (Wikimedia Commons)
illustration2011-12
Bruno-ban / CC0 (Wikimedia Commons)
illustration2011-12
Bruno-ban / CC0 (Wikimedia Commons)
illustration1983-84
KoreanDragon / CC0 (Wikimedia Commons)

2023-2024
Image via TheSportsDB

2021-2022
Image via TheSportsDB
Kit Manufacturers
Front-of-Shirt Sponsors
1879–1983NonePre-commercialisation era — shirts stayed clean under early branding limits.
1983–1985Cowie's · Automotive retailInaugural sponsor — a local car dealership owned by then-chairman Tom Cowie.
1985–1988Tuborg · BeveragesDanish lager brand, first trialled on change kits before the home shirt.
1986–1994Vaux Breweries · Local brewingA local icon, deeply woven into the city's culture.
1994–1997Vaux Samson · BeveragesA branding pivot promoting the "Samson Bitter" line.
1997–1999Lambton's · BeveragesThe final Vaux-era branding, "Lambton's Smooth Ale", in the first seasons at the Stadium of Light.
1999–2007Reg Vardy · Automotive retailA regional motor group — the longest continuous shirt sponsorship in club history.
2007–2010Boylesports · Sports bettingFirst gambling-sector sponsor, under the Drumaville board (reported ~£8m total).
2010–2012Tombola · Online gamingA locally headquartered online bingo firm on the River Wear (reported ~£1m a year).
2012–2013Invest in Africa · Social initiativeA high-profile single-season campaign backed by Tullow Oil (reported ~£20m).
2013–2015Bidvest · Global logisticsAn international distribution group that took the rights post-Tullow Oil.
2015–2018Dafabet · Sports bettingFeatured through the club's final Premier League seasons.
2018–2019Betdaq · Betting exchangeUnder the Madrox board; altered when parent GVC withdrew from football branding.
2019–2020Children with Cancer UK · CharitySpace gifted to the charity by Betdaq; the logo-light kit sold strongly.
2020–2022Great Annual Savings · Cost managementA regional B2B advisory firm, through the closed-stadium COVID period.
2022–2025Spreadex Sports · Financial / bettingA UK spread-betting operator, on a three-year deal.
2025–2026W88 · Sports bettingTop-flight sponsor following promotion, ahead of the league-wide front-of-shirt betting ban.
Sponsor history is part of the club's commercial record. Any financial figures shown are reported estimates from public sources, not audited accounts.